Ex 3: Pop Art Postcard

DIS1103
digital processes for art and design

EXERCISE 3: POP ART POSTCARD (15%)

Brief “Isn't life a series of images that change as they repeat themselves?” ANDY WARHOL

Using Photoshop, illustrate the above quote in a Pop Art/photo-collage inspired postcard.

Consider the works of early dada photo-collage artists John Heartfield, Aleksandr Rodchenko, Hannah Hoch; and pop artists such as Andy Warhol, Richard Hamilton and Robert Raushenberg.

Method:
1. Research the history and techniques of Pop Art and photomontage.
2. Scan and/or copy images for import into Photoshop (in the spirit of Pop Art feel free to use images from a variety of sources)
3. Design the dada postcard at the standard DL envelope size (220mm x 110mm, 300dpi – use the preset in Photoshop) in either portrait or landscape format

Objectives:
• basic use of Photoshop type and selection tools
• exploration of photomontage

Criteria:
1. technical proficiency (5)
2. design elements and principles (5)
3. content [appropriate response to the brief] (5)

Deadline: Week 9 (4-8 May)